Learn everything about how to build great products and manage everything that comes after. This class is perfect for aspiring or new product managers and organizations with team members that are new to product management. The program covers everything from ideation to product end of life. It is the most comprehensive program that product teams can use to be effective from day one.

The entire program is conducted using case studies that are best suited for the team.

Course Duration : 4 days

PDUs earned : 32

Learning Format : Classroom, In house

Training Content

• What is a product?
• What is product management?
• What does a product manager do?
• How do organizations affect the role?
• Sensing
• Seizing
• Basics of pricing
• Pricing techniques
• What is re-framing
• The innovation cycle
• Idea refinement
• Tools for idea refinement
• Feature planning & prioritization
• Execution
• Pilot
• A/B testing
• Successful launch
• Factors affecting the product life-cycle
• Reasons for product end of life.